Hi! I’m Fatimah Yasin.

I‘ve spent the last 5 years creating multi-platform experiences across various industry verticals, from AI recommendation software apps for companies like Honda and Pryon, immersive augmented reality experiences for beauty brands and nationally reaching flagship e-commerce experiences for T-mobile.

I’ve worked in agile environments in teams that are extremely large as well as lean start up environments to collaboratively design and test userflows, wireframes and prototypes from concept to execution.

I’m passionate about design! I love telling stories that emotionally resonates with my audience. My varied experiences enable me to contribute to the design process in a meaningful way. In my spare time, I moonlight as a stand-up comedian.

Cross-Sector Leadership

Kicking off my career in 2020 at Milkinside, a San Francisco based agency, I rapidly accumulated a wealth of experience at an accelerated pace. This experience has allowed me to mentor designers across a multitude of projects, each with its unique demands, making me well-equipped to tackle diverse product UX problems with a seasoned approach, despite my relatively short time in the industry.

Balanced Design

In my practice, I've excelled at juggling specialized focus and adaptability across diverse projects—from AI-powered systems to deeply immersive experiences and broad digital platforms. The lens I bring to each project is informed by a nuanced understanding of both user behavior and design principles, allowing me to harmonize aesthetics with utility.

Emotional Resonance

My philosophy in design brings together business objectives and user goals through the art of emotional storytelling. I believe in a research-driven and empathetic approach that connects with users on a deeper emotional level, making the experience more meaningful and impactful.