Service Upgrade for T-mobile
Metajive was hired by T-Mobile to overhaul their e-commerce strategy for home internet service, aiming to create a scalable solution for millions of North American customers.
Role
Principal Product Experience Designer
With
Metajive
Client
T-Mobile
Faced the complex task of redesigning an e-commerce strategy for T-Mobile's home internet service, requiring alignment across various lines of business and approval from C-level executives. The redesign needed to serve millions of users while meeting a myriad of legal, marketing and developmental requirements.
The Obstacle Course
Challenge
Co-led the project and kick-started it by crafting a comprehensive target flow that gained approval from C-level executives at T-Mobile. Collaborated with cross-functional teams to align on goals and incorporate feedback. Conducted research studies to validate key design features and created prototypes for testing. Actively participated in closing the loop between design and development through ongoing reviews and feedback.
Guiding the process
Approach
Designed an e-commerce strategy for T-Mobile's home internet service that included a comprehensive user flow presented to and approved by T-Mobile's C-level executives. Ensured a seamless and effective user experience through close collaboration with the development team and backed design decisions with data-driven insights from user research.
Elevated E-commerce
Solution
Reflection
Unified Vision
This project was a landmark in cross-functional collaboration and leadership. It highlighted the importance of aligning various teams around a unified vision and using user research to validate design choices. The experience of working closely with developers to translate design into function was invaluable, further strengthening my role as a bridge between design and implementation.